Vera and Values

When I was little, my first "big girl" gift was a Vera Bradley curling iron cover. I was traveling to dance competitions almost every weekend and having that stylish accessory was pretty special. 

Fast forward and I see now that Vera Bradley not only had a passion for style and design, but was also very empathetic and compassionate toward their customers, and still is. They are eager to find connection to their audiences by diving deep to understand exactly what a girl on-the-go needs. And that makes me a huge fan!

Working as a freelancer for Vera Bradley, I designed emails that communicated a clear marketing message without sacrificing their brand voice and integrity.